Innovations
Magnit is always looking for ways to evolve and improve. With in-house innovations under our belt, we can develop our own production capacities, make business processes more efficient, reduce environmental footprint, and enhance customer experience and customer value proposition.
Agroindustrial technologies
Vertical greenhouses
It is essential for us to make sure our stores always have high-quality and fresh products. Vertical greenhouses enable us to ship fresh herbs (lettuce, spinach, and basil) immediately after they are picked.
The first vertical greenhouse, developed in partnership with Israel’s Vertical Field, a leading agri-tech company, has been operating at our Magnit superstore in Krasnodar since 2021.
Benefits
- Daily harvests
- Regular supplies of fresh products with no seasonality
- Zero logistics costs
- 90% reduced water consumption vs conventional greenhouses
Key features
Green packaging
We seek to reduce our environmental impact, among other things by limiting the volume of non-recyclable waste. In 2022, Magnit teamed up with its private label suppliers to introduce the Voluntary Sustainable Packaging Standard and held a series of webinars for 700 partners, which produce some 5 thous. SKUs.
Machine learning and neural networks
AI-powered technology for choosing cosmetics
In 2022, the Company began piloting an AI-powered service for choosing cosmetics across 14 Magnit Cosmetics stores in Moscow, St Petersburg, Krasnodar, Yekaterinburg, Saratov and Volgograd. To use the service, customers only need to answer a number of questions and upload a photo of their face.
Benefits
- Personalised service
- Improved customer experience
- Increase in sales of skincare products
- Focus on wellness and beauty
Key features
AI-based promotions
In 2022, Magnit enhanced the performance of individualised promotions by relying on in-house ML-based innovations. Tests of the new solutions, carried out in segments of up to 500 thous. customers, demonstrated a meaningful increase in return on investments.
Benefits
- Performance that matches conventional projects
- Targeting based on hundreds of parameters, including offers customised to meet the needs of a specific consumer
- Ability to gauge the campaign’s performance on a daily basis and swiftly respond to changes in consumer behaviour